What makes a superstar? And, is that what most of us want? Superstardom? Or just solid recognition? And, maybe some respect?
Let’s face it, who wants to be asked to sign autographs during dinner, or as you’re walking out of the gym, all sweaty and rank. However, the phenomena around stardom is one worth analyzing for us business types. We want our business to be stars in their respective space. And, why do some of your competitors with a product not nearly as good as yours, get more attention and better traction? I, of course, have my own thoughts on this, but I called around to all of you clients and friends and asked for your opinions.
Stay tuned for their responses.
Monday, July 20, 2009
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